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Overcoming different ways of working to improve a public service

Posted by: and , Posted on: - Categories: multidisciplinary teams, Service design, user research
Illustration showing ‘Previous flow’ and ‘New flow’. The previous flow starts with a screen titled ‘Requesting a reference’, then ‘Check your answers before sending your request’ then there’s an alarm clock with the title ‘Wait for references’ followed by a screen titled ‘Which 2 references do you want to include in the application?’ followed finally by ‘Send application’. In the new flow, the first screen is titled ‘References to be requested if you accept an offer’ followed by sending the application, then a step titled ‘Receive offer’ and then a screen titled ‘Confirm your reference details and accept your offer’ followed by an alarm clock with the title ‘Wait for references

...user-centred design, we can now bring policy and digital much closer together, although this if often easier said than done. The cultural differences between policy and digital are both superficial...